Zero Party Data: Know Your Customers Better and Without Cookies
Talking about how to do web marketing for a clothing store when cookie policies are becoming increasingly stringent, we had seen the importance of WhatsApp Business labels.
In the article dedicated to how to start selling with an e-commerce , we talked about the need to study new alternative strategies to cookies.
Difference between zero, first and third party data
Third -party data may seem like something completely unfamiliar to you, but you’ve probably seen it in action countless times.
Have you ever had that experience. Therefore, when, after looking at a pair of shoes on a website, for the next 2/3 days you are “targeted” by advertisements inviting you xml sitemap creation to return to that site to complete the purchase?
This web marketing activity is called remarketing and is possible thanks to Google or Facebook cookies that track your online behavior.
Without getting too technical, third-party Es como ver a Godzilla vs companies (Google or Facebook) collect data about your visitors through scripts that you can insert on your site.
In the case of first party data , as you can imagine, the owner of the site himself collects information on visitors’ navigation.
Value in exchange for value . This is how Fulvio Furbatto explains, in a few words, what zero party data is in his article on Engage: “The user uab directory is willing to give up some personal information if in exchange he can obtain benefits, advantages, personalized attention at a given moment.”
Permission marketing and narrowcasting
It’s true, I told you at the beginning of the article that it. Therefore, wouldn’t be a very complex reading. Let’s try to understand these 2 new terms, a direct consequence of the use of zero party data.
Seth Godin was the first to use the term permission marketing in his book Permission Marketing: Turning Strangers into Friends and Friends into Customers .
How to get these zero party data through your website?
As you may have noticed, more and more consumers are demanding personalized experiences from websites, especially e-commerce sites.
If used correctly, zero party data allows you to create a web marketing strategy that treats each customer as an individual different from all the others.