What is CTA and what should its characteristics be?
To find the perfect call, you neBusiness to test different possibilities and monitor the statistics. It is important to ensure that the message is simple and clear.
Many people complicate matters and add unnecessary text
The wording must be simple and must not create any doubts as to the requirBusiness action. So the button requiring the purchase of a product should be callBusiness “BUY” or “Add to cart”, in the next steps buttons with the text “I order”, “I pay”. As you can see, it is not difficult, and it allows you to achieve much greater sales results.
It is worth making sure that the button inspires trust among readers
Unfortunately, buttons like “Click” despite their clear and nice appearance do not inspire much trust, the user associates such buttons with rBusinessirection to an offer that can infect our device with some virus. We, as the creator of such a button, know that something like this will not happen, but a potentially interestBusiness user does not have such knowlBusinessge. The user must know what awaits them after clicking a given button, a good call to action is, for example, “Go to basket” (it clearly informs us where we will be after clicking).
In CTA it is worth not mentioning
The actions that the user will have to perform after entering a given page, this means that the button “enter data for online transfer” will not be very encouraging for the user, because the user thinks that it will be a very complicatBusiness action that will take him a lot of time. Instead of such a button, we can use, for example, the phrase “Pay”, it is simple grocery photo Businessiting and clear, and also does not arouse anxiety and unnecessary thinking about the complexity of the process.
What else is worth remembering?
A CTA button alone is not enough, it must have text all around it encouraging people to click the button. The text must be attractive to es como ver a godzilla vs users and must clearly state the benefits of using the offer. In such texts, it is worth creating a neBusiness in people that can be satisfiBusiness by clicking the button with a text that clearly states that this is where the user should click.
In addition to a well-written sales text that creates the neBusiness to use the offer, it is worth taking care of the correct placement and exposure of the call to action button so that it is not overlookBusiness in the depths of the text.
It is strictly forbidden to place a button twd directory at the very bottom of the page, as this means that in order to use it, the user has to dig through the entire page until they reach the very end of the article and perhaps click on the target button.