With less than 100 monthly searches for its target keyword, Snack Nation, an office snack supplier, struggled to increase B2B sales leads through its SEO efforts.
Going after a bigger audience
that would include their ideal leads for B2B, they created an epic post on “employee wellness” — a broader search term that their target buyers use.
While producing the post, they took extra care to bahamas whatsapp number data ensure that it was actually “epic” enough to generate leads.
Results of the “employee wellness” post:
Snack Nation outdid competitors by featuring 121 ideas on “employee wellness.”
They included a large number
f contributions from other authorities in the industry.
They also utilized an aggressive outreach find b2b sales leads strategy to get influencers to share their posts.
The post propelled Snack Nation to the spot on Google for their keyword.
Despite being over three years old, this chicago business post generates tons of traffic and leads for them to this day.
Screenshot of employee wellness idea Google search
As Snack Nation’s story shows, evergreen content can lead to evergreen B2B lead generation.
So if you can create content that outperforms your competitors, do it.
3. Earn your buyers’ trust with social proof
Social proof is a powerful part of most B2B lead generation strategies.
Because buyers may doubt claims about your product/service, they’ll look for testimonials to make a more thoughtful purchasing decision.
The more social proof you can gather on your site, the easier it is to build trust and increase sales.
Consider adding social proof to your landing pages and homepage, sharing reviews on social media, and creating case studies — collecting positive reviews on G2 is another excellent way to build trust.
4. Build a free tool to generate B2B sales leads
HubSpot offers a free CRM.
Crazy Egg provides a free Heatmap tool.
Ubersuggest offers free SEO analytics reports.
Notice a pattern?
For SaaS and tech companies, one of the best B2B lead generation strategies I’ve witnessed is a free tool.
When looking for how to generate B2B leads, a free tool works because:
It allows leads to “try before they buy.”
It gives you a solid opt-in offer that attracts high-quality leads into your sales funnel.
In our early days, we used this exact tactic at Leadfeeder to get users to find and refer leads to us. It’s worked so well that we still offer free trials today!
Also, here, you can check 11 steps to set up a lead generation strategy for your tech company.
5. Use Quora Q&As to generate more B2B sales leads
Using content to educate buyers and answer burning questions is nothing new.
The challenge that most B2B marketers face is:
Getting content in front of buyers.
And finding questions that buyers are asking.
Quora (or other forums) solves both of these problems.
As a social Q&A site, Quora is an underestimated platform for B2B lead generation.
Writer Nicolas Cole, for example, built a loyal following and a solid reputation on Quora by answering questions with detailed and occasionally personal answers.
Thanks to his answers on Quora, he skyrocketed the growth of his 7-figure content agency, Digital Press, within a few years.
Find your buyers on Quora, answer their questions, link back to your content, and profit.