Pamusoro 10 Nzira dzeBoost B2B Lead Generation
Iyo yedhijitari yekushambadzira mamiriro. Pamusoro 10 Nzira inogara ichichinja, zvinoreva kuti B2B (bhizinesi kune bhizinesi) inotungamira chizvarwa matekiniki anogara achibuda. Kuna Chiremba Salesman tinokupa nzira gumi dzakanakisa dzekusimudzira B2B inotungamira chizvarwa chekuti iwe ushandise mumabhizinesi ako.
1. Google pay-per-click (PPC)
– Iyi inogona kuva nzira inobatsira zvikuru yekufambisa motokari kune peji yekumhara kana fomu yechizvarwa chekutungamirira. Sezvo Google iriyo inonyanya kufarirwa injini yekutsvaga, kugadzira PPC mushandirapamwe kuburikidza neGoogle Ads inobvumira kukurumidza kuoneka mukati mevateereri vako. Dambudziko nenzira iyi nderekuti kune kuwedzera kwemakwikwi mugero rimwe chete, saka mari yekugadzira inotungamira paGoogle inowedzera. Nzira yekuita kuti kushambadzira kwako kuve kwakasiyana kubva kune evakwikwidzi vako ndeye kushandisa hunyanzvi mune yako fomati uye munzira yako yekutengesa.
2. Ongorora misika : Izvi zvinokubvumira kuti indasitiri email list name ubudise zvinyorwa uye zviziviso kuti ubatane nevatengi vanofarira, kana kuenzanisa zvigadzirwa zvine chokuita nekupa webhusaiti yako. Iyo zvakare inobvumidza iwe yakanyatso kunanga kwaunogona kusanganisira maURL.
3. Interactive ads :
Vanovavarira kutora kutarisisa uye kukwezva vashandisi kuburikidza nemhando yepamusoro senge vhidhiyo nemifananidzo yakawanda. Kumhanya kuburikidza neGoogle Display Network (GDN) kana Facebook Ads , izvi zvinogona kugovaniswa senzira dzekutengesa zvakare.
4. Kushambadzirazve – Kana iwe wakambomhanyisa ads kuti ikutevere iwe online kwemavhiki, saka wakambosangana nekutengesa patsva. Kuzivikanwa ai audiobook narration: kuburitsa ramangwana rekuteerera pamapuratifomu emagariro uye Google, iyi yanga iri imwe yeakanyanya kubudirira ekutungamira nzira dzechero online online marketing agency, kunyanya kana yasanganiswa neyako munhu uye nemamiriro ezvinhu.
5. Peji yekutakura uye kudana-ku-action (CTA) optimization :
Maererano neHubSpot , makambani eB2B ane 10-15 mapeji ekumhara anowana 55% yakawanda inotungamira kupfuura iyo ine zvishoma dating data pane 10. Zvizhinji zvinopiwa mune rimwe peji zvinogona kuderedza kutendeuka mazinga zvakanyanya, saka tarisa pane imwechete yekupa peji yekumhara uye ita shuwa kuti maCTA ako anoyevedza uye akananga kuti uwane vangangove vatengi kusaina.
Tarisa pane imwechete inopihwa pane yekumhara peji.
6. Content Marketing – Kana uine zvinonakidza uye zvinobatsira zvemukati zvinopindura mibvunzo yetsvakiridzo yetarisiro yako, izvi zvinogona kuvaendesa kupeji rekutanga reGoogle nekuvandudza CTA yako. Organic search engine optimization (SEO) inofanira kushandiswa mukati mezvose zviri pa-saiti uye kunze kwesaiti, kubatanidza mazwi akakosha mune metadata, kopi yewebhusaiti, vhidhiyo, mablogiki, uye FAQs, ese ane mepu kune mushandisi rwendo.
7. Mareferensi epamhepo : Zvakaitika nevatengi vako zvinoshanda zvakanyanya mukati memukati mewebhusaiti yako. Vanosvika 92% yevashandisi vanoverenga wongororo kana vachifunga nezvechigadzirwa kana sevhisi, saka ivo vanofanirwa kuve chikamu chakakosha chegwara rako rekutungamira.
8. Wana Ongororo dzeVatengi – Sezvataurwa pamusoro apa, iyo yakanakisa kutumira inobva kune avo vakabatikana nechigadzirwa chako. Yechipiri yakanakisa kutumira kunobva kune vashandisi vanouya kwauri kubva kune mamwe mawebhusaiti anovimbwa kwavakasiya maongororo akanaka, izvo zvinowedzera kuoneka kwechiratidzo chako uye zvinobatsira kuvaka hukama hweshanduko dzinoshanda.
9. Vhidhiyo Kushambadzira : Vashandisi vari kupedza nguva yakawanda vachiona mavhidhiyo, saka kuashandisa pane peji reimba kunogona kukwezva vatengi vakawanda. Zvidzidzo zvenguva pfupi yapfuura zvinoratidza kuti chiyero chekushandura chinowedzera neinopfuura 80%.
10. Kuedza kweA / B – Kuti uise pfungwa pane izvo zvinoshanda zvakanaka kune bhizinesi rako, unoedza maitiro matsva uye unoyera mhinduro (A / B kuedza). Nekuyedza uye kugadzirisa yako dhijitari dhijitari, unogona kuderedza kutambisa mari uye kuwedzera yako inotungamira chizvarwa.
Mhedziso
Mune nzira yeB2B yechizvarwa chevatengi, nzira ye360-degree inodiwa. Hazvina kukwana kuziva chiteshi uye kuita kushambadzira nemazvo. Kana pasina hunyanzvi mukuumbwa kwayo kana (kupa muenzaniso wakajairika) dhipatimendi rekutengesa rikatadza kuvhara kutengesa, kushambadzira kwedhijitari hakuna basa.
Nezvemapoinzi aya, tinokuyeuchidza nezvechimwe chinyorwa chedu chatinotaura pamusoro pezvaunofanira kuita kana wawana kutungamira .
Kana iwe uchida kudzidza zvakawanda