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To hone your content marketing strategy

use the following formats.

Lead Magnets
A lead magnet is one of the key entry points into your sales funnel. A lead magnet is a valuable content resource that you can offer to potential customers in exchange for their contact information.

You can use any content

as a lead magnet as long as it is unique and highly valuable. These can be eBooks, case studies, reports, white papers, masterclasses, mobile buy telemarketing data or web apps, insurance calculators, and newsletters.

To easily capture the prospect’s contact using content marketing information, use web forms or native lead generation forms.

An example of a lead magnet could be:

eBook or guide on “The 101 Steps to quick signs Buying Life Insurance for First-Time Buyers.”

Blogs
Blogs are often one of the first places businesses start creating content.

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