In the ever-changing world of marketing , businesses are always looking for new and innovative ways to sell their products to a wider audience. Because of this, a service business is often overlooked in a sea of organizations advertising products. But before we get into that, I want to talk to you about the importance…
How to earn customer loyalty without complications Rather than trying to gain new customers, your efforts should be focused on earning the loyalty of your existing customers. The latest metrics show that it is 500% more expensive to acquire repeat customers than to keep current ones. In addition, repeat buyers spend 33% more than new ones. For…
In recent years, the SEO industry has undergone drastic changes. Factors such as Google updates, the development of video content, image or voice search, make it essential to further optimize SEO writing in order to position yourself in the wide world of the web. How is it done? Essentially, I have found a method of…
Mark Zuckerberg recently announced that Facebook is now Meta. Does this mean the death of Facebook? The answer is no, not at all. In fact, it is one of the largest social media platforms, with 2.91 billion monthly active users and 10 million active advertisers, making it one of the most popular social media platforms and…
How much does neuroscience influence your content creation strategies? Maybe more than you think. When we attempt to evoke emotional responses through our content, we’re employing tactics to capitalize on what neuroscientists already know, that The Happiness Factor in decisions are made at an emotional level. In the early 1990’s Neuroscientist Antonio Damasio studied patients…
Although video and podcasting are not new to marketing, some of the channels are changing as Facebook tries to nudge in on Google+ and people are consuming more content on mobile devices. Including video and podcasting as part of the marketing mix is something some marketers are doing well and others are still working to…
We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs across their organization. Whether it’s data-driven insights, matching up with other team’s goals, or showing measurable results, it seems like SEO’s are struggling to illustrate their value. What makes a good reporting solution for content marketing…
Google flips its approach to search indexing Until recently, Google has indexed sites according to the desktop experience and content in the desktop version. Google didn’t consider mobile versions of websites in its rankings. Toward the end of 2016, Google made an announcement that it is moving to a mobile-first index “in the coming months.”…