KCRJ
KCRJ
Although video and podcasting are not new to marketing, some of the channels are changing as Facebook tries to nudge in on Google+ and people are consuming more content on mobile devices. Including video and podcasting as part of the marketing mix is something some marketers are doing well and others are still working to […]
We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs across their organization. Whether it’s data-driven insights, matching up with other team’s goals, or showing measurable results, it seems like SEO’s are struggling to illustrate their value. What makes a good reporting solution for content marketing […]
Another Google algorithm update? Those of us who work in search marketing are no strangers to the inevitable Google algorithm update. Google maintains it makes updates almost daily. Some days even see multiple updates. Because of this, it is not often that Google confirms an individual update. Starting around April 16th, several blogs were starting […]
.In marketing, ROI (Return on Investment), ROMI (Return on Marketing Investment) and ROAS (Return on Ad Spend) are key metrics for evaluating advertising effectiveness. They allow marketers to assess the return on investment and the effectiveness of spending, particularly on advertising. Incorrect interpretation of these indicators can lead to serious consequences in the planning of […]