SEO Reporting Solution that Meet Marketers Needs

We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs across their organization. Whether it’s data-driven insights, matching up with other team’s goals, or showing measurable results, it seems like SEO’s are struggling to illustrate their value.

What makes a good reporting solution for content marketing and SEO? Here are a few things at the top of our list:

Detailed and complete analytics

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Complete flexibility of data
Integrations to gather data across marketing channels and teams
seo reporting solution for seos and marketers

Detailed, complete analytics means you’re able to get faster, more accurate insights for your content. The platform incorporates offsite content as well, so you can update and create SEO-friendly content for a variety of outlets.

How do you address these issues in a way that meets the needs of SEOs and content marketers across roles, industries, and organization styles?

We tackle it using:

Segment Mapping
Modular data and reporting options
Unlimited reports and custom dashboards
Segment Mapping
Segment Maps are our proprietary way of visualizing your content. A Segment Map can address elements of your marketing ecosystem, such as:

Brands
Products
Features
Solutions
Campaigns
Messages
Locations
Audiences
and more
The Segment Map works by breaking down the elements of your marketing and allowing us to analyze each piece, either separately or in combinations.

Segment Map for seo reporting solution

Using segments, your reports have added context. Discover new keywords and topics as well as competitors for every segment. The segments also allow you to prioritize your tasks by specific opportunities.

Learn more about our Segment Mapping solution by attending a webinar or contact us for a discovery call.

Modular Data and Reporting
Create reports in the platform by selecting the modules that match your needs, and then add them to the chosen report. The data modules make your SEO and content marketing reports more flexible than any other platform, allowing you to drag and drop each module to where it makes sense for your workflow.

Filter each module to match segments, especially useful for comparison views between each segment, or combine segments to show dependencies. Filters for data include:

Date range and date granularity

Search engine
Device
Location
Segment
Universal search elements
Competitor comparison
Conversion event
and more
data module in seo reporting tool

Individual data modules mean we can tailor each one to your needs. Whether you’re looking for a new integration with additional platforms, or a new combination of data, Deman Sphere makes it happen. Previous integration examples include sales call data, CRM integrations, email provider modules, and others to give context to content marketing efforts.

Unlimited users, custom reports, and custom dashboards
There is no need to be limited by budget or arbitrary limits to report options. Our SEO reporting solution allows you to invite as many team members, clients, contractors, or other business units to view data as you need.

Set permissions that control access for each user to be sure you’re only providing the data that is necessary for each person.

Create custom

dashboards and reports that match up to workflows like content creation and SEO recommendations. Custom dashboards and reports can also match up instagram user demographics to teams and roles such as writing and editing, PR, paid search, email marketing, etc.

White label your reports and dashboards with logos and headers as frequently as you like, so your reporting center matches your needs.

Get started with an SEO reporting solution and reporting solution that makes sense – set up a discovery call here.

Updates to the Demand Sphere platform are here! Announcing our new UI, with an updated look and feel, as well as new features and workflow options. This is the first in a series of new features that improve SEO, content marketing, and competitive intelligence. View changes to the platform in this release as well as a look to the future. If you’re looking for an enterprise SEO tool to take upgrade your marketing performance, check out our platform and schedule some time to speak with us today.

New marketing dashboard layout

There are a number of updates to the platform layout designed to make navigating easier. There are also changes to the platform that improve workflows and project management.

Updates to platform navigation
One of the most noticeable changes to the content marketing and SEO dashboard is the move to a side navigation from a top navigation.

Enterprise SEO tool with Content marketing traffic summary

The new navigation includes:

Dashboards – View custom dashboards below the dashboards option at the top of the new navigation. At the bottom of the list you can create a new custom dashboard directly from your main dashboard.
Insights – The insights area still gives you access to cn numbers website, content, keywords, social and link data. Social data includes the option to add Yelp reviews when enabled for your account. To gain access to Yelp reviews if you don’t currently have them, contact us and we can get you started.
Site Health – Recommendations for improving your content live here, along with overall grades of key SEO items. We break out SEO recommendations by keywords and content, page structure, and crawlability. More updates around devices, location, and enhanced content options are coming soon. We provide importance, difficulty, and risk measurements to each recommendation to prioritize action items.

Discovery – Keyword discovery

competitor discovery, and Content Catching Fire are located in this menu. Keyword and competitor discovery have new layouts, detailed in this post. We detail Catching Fire below, which gives you ways to get ahead of the competition.
Competitors – View each competitor in detail from this menu. Add new competitors to track directly from the navigation in the new UI menu.
Workflow – Items in the workflow menu include reports, activity, projects, and annotations available. New the feed are activity and project options, we outline them in the new feature section of this post.
Integrations – Access available integrations and request new ones for your account.
SEO Dashboard and Content Marketing Tools

Demand Sphere navigation

Collapsible Navigation

The newly collapsible navigation gives you the most space for data and insight views in your dashboard. Collapse the navigation and still view menu items by hovering over them.

The new navigation also contains access to your Site Settings, and update search engine and device settings, add and manage keywords and competitors, add content, including offsite content, and more.

Access to support, integrations, and resources
Get help when you need it, whether it’s for a technical request, error reporting, integration requests, or to ask about SEO and content marketing strategy. The new UI puts access to your account manager, the support team, and resources at your fingertips.

Access the support team and your account manager from the dashboard directly using the last icon in the menu. Send an email directly to support to report issues or request help.

The support team also onboards new team members and provides information on individual data modules, building custom reports and dashboards, and building Get Found Workflows.

View available integrations and request additional integrations from the dashboard to enhance your data.

Demand Sphere Integration Center

Keyword Discovery tool update
The latest keyword discovery tool update includes not only discovered keywords for your SEO and content marketing efforts, but also difficulty scores, monthly search volume trends and real time SERP data.

View which keywords you’re already tracking alongside newly discovered keywords, and add them directly to your platform using the “Track” option. Add them to a keyword group or segment using the “Add to list” button.

keyword discovery tool with real time data

The platform will also allow you to discover keywords by location and language specifications as well.

This is the first step in an effort to connect real time keyword data to the content creation process. Additional features coming out in this area continue to push the possibilities forward for marketers and SEOs creating relevant content that converts.

Workflow for marketing teams now includes projects, templates, and activity tracking for agencies
Manage your workflow more easily with the project and task management options available. This update gives you the ability to create projects with tasks that are assigned to team members for tracking and status updates.

Export tasks or

Amazon SEO Guide: How to Get Found On Amazon
Over the past several years, Amazon has firmly established itself as the leader of purchase intent search. Did you know that 42% of all searches with intent to buy now begin on Amazon? This means that Amazon SEO is a critical component of any data-driven ecommerce marketer’s strategy.

As we have mentioned, more buyers head straight to Amazon to look for products to buy than Google or any other destination on the internet. The backbone of the Amazon customer journey is the Amazon A9 search algorithm. If you’ve ever looked for something on Amazon, you’ve used this algorithm. Amazon approaches search from both sides of the. It aims to understand searcher intent as best as possible. Then it displays the most relevant products to the searcher. This is important to us marketers, because most amazon searches lead to a purchase, and products that appear on the first page receive a majority of sales. How can you maximize your Amazon search ranking to get your products in front of customers ready to buy on Amazon? Let’s take a look.

Amazon’s search is much more focused than Google or any other web search engine. It is a pure numbers game by displaying products the searcher is most likely to buy and be satisfied with. Ranking on Amazon is much more straightforward than with web search engines. Knowing the factors that impact your Amazon search rank will enable you to make your product pages more appealing to the A9 algorithm. Just like SEO for traditional search engines such as Google, Amazon SEO is a tool to add to your toolset.

Amazon SEO compared to Google SEO

There are many factors the A9 Algorithm considers for raking on Amazon, but they fall into 3 main categories:

Conversion
Relevancy
Retention
Let’s take a deeper dive into each of these categories and better understand how each impacts Amazon search ranking.

Conversion
Conversion rate is important to you. The more searchers you are able to convert into buyers, the more revenue you generate. It is also important to Amazon. They want to display products to prospective buyers that meet their expectations and will leave them satisfied after purchase. This starts with the product page.