Přístup organizací k výsledkům z hlediska obratu a tržeb se v posledních letech dost drasticky změnil, a to natolik, že bylo nutné vymyslet termín RevOps neboli výnosové operace, abychom si vymezili, o koho se – ve firmě – má starat. maximalizovat potenciální obrat vytvořením spolupráce mezi marketingem, prodejem a zákaznickým servisem. Zjistěte více o této…
Čím efektivnější jsou prodejní procesy B2B, tím více výsledků se dosahuje z hlediska návratnosti investic a obratu; pro společnost je klíčem k úspěchu znalost mechanismů a strategických prvků, díky nimž je prodejní výkon efektivní při dosahování cílů. Během tohoto článku se ponoříme do výhod analytických nástrojů, které poskytuje HubSpot Sales Hub ke sledování výkonu a…
We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs across their organization. Whether it’s data-driven insights, matching up with other team’s goals, or showing measurable results, it seems like SEO’s are struggling to illustrate their value. What makes a good reporting solution for content marketing…
Google flips its approach to search indexing Until recently, Google has indexed sites according to the desktop experience and content in the desktop version. Google didn’t consider mobile versions of websites in its rankings. Toward the end of 2016, Google made an announcement that it is moving to a mobile-first index “in the coming months.”…
Another Google algorithm update? Those of us who work in search marketing are no strangers to the inevitable Google algorithm update. Google maintains it makes updates almost daily. Some days even see multiple updates. Because of this, it is not often that Google confirms an individual update. Starting around April 16th, several blogs were starting…
Marketing in politics, especially in conditions where social media and influencers influence public opinion, is very important. Kamala Harris, who became the primary candidate of the Democratic Party after Joe Biden withdrew from the presidential race, became a real surge of activity and memes.We decided to collect the most interesting things about Harris’ marketing and…
One of the key principles of graphic design is rhythm, which helps harmonize elements of a composition. In this article, we’ll look at what rhythm is in graphic design, its varieties, and how to use it effectively for social media. as well as elements that create a sense of direction or movement within the composition.A…
.In marketing, ROI (Return on Investment), ROMI (Return on Marketing Investment) and ROAS (Return on Ad Spend) are key metrics for evaluating advertising effectiveness. They allow marketers to assess the return on investment and the effectiveness of spending, particularly on advertising. Incorrect interpretation of these indicators can lead to serious consequences in the planning of…
Each person has his own deep motives and barriers that influence decisions both in his personal life and at work. In marketing, understanding consumer motivation is a key element of successful business promotion. A proper understanding of the needs and desires of customers allows you to create marketing strategies that bring real results. One powerful…