Google Lens enriches its results by integrating Shopping ads

For the past few days, Google has been integrating Shopping ads into Google Lens results. If you are an advertiser, this new opportunity is ideal for capturing users searching for specific products. Find out how to make your products appear there and when this feature will be available.

Google Lens Shopping Ads

For more advertising database information, you can check out our dedicated article on Google Lens .

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Since October 3, Shopping ads have been integrated directly into results when an image scan is google lens enriches its results by integrating shopping ads performed. This is made possible by the Google Shopping Graph , a database that lists more than 45 billion products.

Google Lens Shopping Ads Announcement

Preview a Shopping Ad in Google Lens Results
Users will now be able to access detailed information (prices, customer reviews, promotions, points of sale, etc.) on products identified via Lens.

Which product categories are eligible

The integration of Shopping in Google Lens allows advertisers to benefit from the opportunity to be visible on the Google Lens platform (increasingly used today).

Not all product categories are affected . Currently, only toys, electronics, and beauty znb directory products appear in Shopping ads.

For products to be visible, there is no action to be taken. If the Shopping product feed is up to date and well optimized, then the ads will go directly to Lens .

When will they be available

Currently, this new feature is available for Android and iOS in a limited number of countries and product categories (mentioned above).

However, Google plans to gradually expand this availability throughout the last quarter of 2024 and early 2025.
Google recently unveiled a new tool to track the evolution of a web page’s web performance and UX over time: CrUX Vis . This tool allows you to visualize the evolution over time of Core Web Vitals , part of the essential elements to optimize to improve the user experience on a website. Here’s what you need to know about it and how to access it.
Google loading time
What is CrUX Vis?
CrUX Vis is a website performance visualization tool , based on the Chrome User Experience Report (CrUX).

This report is powered by real data from Chrome users around the world.

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In other words, it offers a concrete view of the user experience on specific web pages , measuring indicators such as loading speed, interactivity and visual stability.

Google CrUX Vis Tool Interface Overview

Overview of the interface of Google’s free tool: CrUX Vis
CrUX Vis therefore uses data collected in real conditions to help you identify hidden trends in your site’s performance scores.

CrUX Vis vs PageSpeed ​​Insights:
For those who are used to using Google PageSpeed ​​Insights , the main difference is that the new tool will allow you to evaluate the different indicators not at time T but over the period of your choice over the last 6 months , which will help you carry out a more precise diagnosis and audit.

CrUX Vis: a tool for visualizing performance over several months
One of the strengths of CrUX Vis is its ability to segment data into multiple variables. You can analyze your site’s performance along three main dimensions:

URL or domain  You can view performance scores for an entire site or for specific pages

Device Type : The tool allows you to view data for users on mobile , tablet , desktop , or a combined view of all three.
Time Period : Unlike PageSpeedInsights, you can go back up to six months to view performance trends over a period of time. This is ideal for analyzing how your Core Web Vitals have changed over time.
CrUX Vis – Analysis of core web vitals
CrUX Vis – Analysis of core web vitals
Five views for a detailed analysis
CrUX Vis offers five distinct views to analyze your site’s performance. This allows you to dig deeper into different metric categories:

Core Web Vitals : The main view that groups the three essential metrics (LCP, INP , CLS).

Loading Performance

This view shows you other metrics related to loading time, such as First Contentful Paint (FCP) or Time to First Byte (TTFB) .
Interactivity : It analyzes the user’s interaction with the site.
Visual stability : A focus on layout changes that can interfere with navigation.
All Metrics Combined : A global view of all indicators for a complete overview of performance.
Trend Visualization: A Valuable Aid for SEO
One of the most interesting points of CrUX Vis is the visualization of trends .

Overview of the visualization of the FCP evolution trend over the last few months
Overview of the visualization of the FCP evolution trend over the last few months

Three types of trends can be identified

Good and improving : Indicators are in the green and continue to improve.
Good and stable : Performance is good and stable over time.
Poor and Deteriorating : Performance is poor and deteriorating.
These trends are essential to quickly identify issues that need to be addressed to improve the user experience and, by extension, the SEO performance of your site.

Why use CrUX Vis?

CrUX Vis is not only a diagnostic tool. It is also a powerful asset for SEO audits , competitor performance monitoring, and ongoing user experience management.