The customer success funnel Customer Success ensures that users who have already purchased consistently get value and keep using your product.
It includes these stages:
Onboarding: Getting off to a good start doctor data with customers is important to ensure they adopt your product. Onboarding should be short, valuable, and action-based (customers learn by doing).
Repeat Purchase: Users who successfully adopt and enjoy your tool will continue to renew their subscriptions.
Account Upgrade: Promote cross-selling and up-selling to provide additional value to customers and ensure they buy more.
What is a good conversion rate in SaaS?
There is no universal benchmark, rather, what kevin albrecht vertriebs- und marketingmanager is considered “good” depends largely on these factors:
- Product sector.
- Sales strategy (product-focused vs. sales-focused).
- Type of test (free, paid, freemium).
- Engagement model (high touch vs. low touch).
Therefore, Customer Success instead of aiming for a specific number, it is better to collect and regularly analyze your own data and then try to improve your past records.
B2B SaaS Funnel Conversion Benchmarks
When tracking your conversions, you need to be aware of the various benchmarks to be able to evaluate the performance of your SaaS. Here is a list:
Website visitor to lead conversion rate
This metric indicates the proportion of visitors to a website that convert into leads within a given period.
According to Capterra research, software vietnam news latter companies should expect an average website conversion rate of 7% .
Conversion rate of product-qualified leads to paying customers
Compared to MQLs (leads that have shown some interest), PQLs (product qualified leads) convert at a higher rate.