If you aren’t using videos in your lead generation campaigns, here are two reasons why you should:
Ninety percent of marketers agree
that video is the best way to repurpose B2B content.
YouTube is also the second-largest search engine on the web.
The math is both easy and appealing:
You don’t need blockbuster videos. You can bahrain whatsapp number data simply turn your existing content into informative videos that generate leads, just like I did with the example below.
We wrote a guide on selling with video, which prompted the panel discussion — who doesn’t love a theme?
“As humans, we are all drawn to video because
of the connections that video allows us to make with buyers. And when we can do that we win more business.”
– Robert Weiss, President at MultiVision Digital
13. Experiment with creative outreach
Ash Amibirge, a copywriter at The Middle use content campaigns to generate b2b sales leads Finger Project, got a 100 percent response rate by mailing physical roofing shingles to her prospects.
Sales rep Jeremy Leveille rapped a B2B song in his email campaigns to get replies from his leads.
B2B outreach email example
With your competitors sticking to boring chicago business cold email scripts, a little bit of creativity in your outreach will go a long way with your B2B lead generation efforts. We’ve recently written about the top creative lead generation ideas with examples. Feel free to check them out for inspiration!
14. Target high-value leads on LinkedIn
LinkedIn is the place to be for “big deal,” high-value B2B lead generation. Using advertising on the platform:
Templafy generated 25 marketing-qualified leads in a week with a 475 percent ROI.
Reed Exhibitions generated 20 percent of all revenue for its SNSR risk and security expo.
Matmatch grew its sales pipeline of suppliers 10x for its engineering materials platform.
While competition is rife and cost-per-click is higher than other platforms, the tradeoff is the ability to hyper-target your audience.
If you’re going to advertise on LinkedIn, make sure you offer:
A premium B2B product or service. Larger lifetime value (LTV) usually allows for the large budget you need to play on LinkedIn.
Unique, high-level education. LinkedIn members are known for being career and skill-minded. If you’re offering content that will help them, you’re likely to see better returns from your ads.
