How much does neuroscience influence your content creation strategies? Maybe more than you think. When we attempt to evoke emotional responses through our content, we’re employing tactics to capitalize on what neuroscientists already know, that The Happiness Factor in decisions are made at an emotional level. In the early 1990’s Neuroscientist Antonio Damasio studied patients…
Although video and podcasting are not new to marketing, some of the channels are changing as Facebook tries to nudge in on Google+ and people are consuming more content on mobile devices. Including video and podcasting as part of the marketing mix is something some marketers are doing well and others are still working to…
We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs across their organization. Whether it’s data-driven insights, matching up with other team’s goals, or showing measurable results, it seems like SEO’s are struggling to illustrate their value. What makes a good reporting solution for content marketing…
Google flips its approach to search indexing Until recently, Google has indexed sites according to the desktop experience and content in the desktop version. Google didn’t consider mobile versions of websites in its rankings. Toward the end of 2016, Google made an announcement that it is moving to a mobile-first index “in the coming months.”…