There’s a reason why Inbound lead generation pros like Hubspot still use guest posting to increase B2B sales:
It’s an underused (and misunderstood) strategy that works.
According to a survey by Aira, 42 percent of digital marketers they polled use guest posting:
Guest posting statistics
Even though it has a controversial past, guest posting is still the number one link-building strategy that SEOs recommend.
To enhance your overall search engine optimization bangladesh whatsapp number data and present yourself as an authority to a fresh audience of new B2B leads, guest posting is far from “dead.
17. Cater to new B2B buyers on mobile
As mobile traffic continues to grow, optimizing for mobile is becoming an increasingly important part of an effective B2B lead generation strategy.
According to DemandGenReport::
91% of B2B buyer searches occur on a mobile device.
74% of B2B buyers research half or more of their purchases online before making a decision.
They also found that B2B marketers already optimizing for mobile are experiencing “reduced purchasing time and higher customer loyalty.”
Given that it takes seconds to check your site’s compatibility cater to a visual b2b audience with in-depth youtube videos with mobile devices, there’s no excuse for not being mobile-friendly.
18. Optimize for long-tail keywords to get more sales-qualified leads
A long-tail keyword is three or more words long chicago business and is very specific. And yes, it usually gets a very low search volume.
But target the right long-tail keyword,
and you trade off search volume for extremely high purchase intent that increases sales with very little SEO effort.
19. Run campaigns based on competitor keywords
If your competitors flock to certain sites for backlinks or seem to favor optimizing a noticeable group of keywords, that’s a pretty big deal.
It means they’ve found winning keywords that generate leads.
Using SEO research tools like Ahrefs and SEMrush, you can take advantage of this by targeting the same sites and keywords to drive more sales-ready traffic to your site.
A quick tip: Before you spend time and money optimizing for a particular keyword, run a small paid ads campaign to see if it actually attracts and converts your ideal B2B leads.
20. Organize webinars to capture new leads
One of the lead generation strategies is to organize webinars for lead capture. A webinar is an online presentation that’s intended to engage customers, educate them on your products or services, talk about pain points, build trust, and increase your brand awareness. It’s a great way to reach out to potential clients and build relationships with them before they’ve even signed up for your product.
In addition to reaching out to potential clients, webinars are also an excellent way to attract new leads. If you’re looking for ways to generate more sales leads without paying for advertising, consider hosting a live webinar with a special offer or discount code for your product.
You can also invite other businesses/startups who would benefit from your product or service as guests on your webinar — this will increase awareness about your business and drive traffic back toward it after the event ends!
Remember, if you treat webinars as one of your marketing campaigns, the most important is to give valuable content to your target audience and your ideal customer.
