B2B emunharaunda kushambadzira mazano kugadzira inotungamira, vatengi uye kutengesa.
Kana zvasvika kune B2B kushambadzira kwemuno, kusvika kune vangangove vatengi, kuvhara kutengesa, uye kutyaira mari inova dambudziko remazuva ese, kunyanya kana tiri kubata nemabhizinesi padanho renzvimbo. Kana tine mabhizinesi mumaguta makuru zvichiri nekuti kune kudiwa kukuru asi panguva imwe chete makwikwi makuru. Naizvozvo, nhasi isu tinoda kukupa iwe emunharaunda B2B yekushambadzira mazano kuti ugadzire inotungamira, vatengi uye kutengesa.
Nekuva nebhizimusi remuno, unenge uchikwikwidzawo nevatengesi vepanzvimbo, saka uchafanirwa kufunga mazano anoshanda, makuru nemadiki, ekukwezva vanhu vazhinji kubhizinesi rako.
1. B2B Local Marketing Idea: Blog Posts.
Chinangwa: gadzira traffic nekupa kukosha pamablog.
KPI: kushanya kwevatengi vanofarira.
Sezvaunoziva, parizvino zvakawanda zvemukati nyika email list zvakagovaniswa kuburikidza nezvinyorwa pamablog ekambani. Injini dzekutsvaga dzinoisa pamberi izvo zvinobatsira vashandisi, vanopindura mibvunzo yavo, uye zvakare vanovapa pfungwa nyowani dzinobatsira kwavari. Zvinyorwa zveBlog zviri kuramba zvichizivikanwa nekuti ndiyo nzira iri nyore uye isingadhuri yekuita kushambadzira. Kunyangwe zvakakosha kuziva kuti inongoshanda kwenguva refu, asi nekufamba kwenguva iwe unozoona kuti vazhinji vangangove vatengi vachauya kwauri nebhizinesi rako.
Tora chikamu mumaforamu ane chekuita nebhizinesi rako (chero bedzi rudzi rwebhizinesi ruchibvumira) uye kugovera ruzivo. Ruzivo nedzidzo zvinogara zvichikwezva vashandisi.
2. B2B Local Marketing Idea: Gadzira zviwanikwa zvakabatana nemamwe mabhizinesi.
Chinangwa: gadzira rondedzero yakakura yevanobatana kana yekubata network.
KPI: ruzivo rwekusangana.
Sarudza indasitiri kana mapoka ari chikamu chevateereri vako. Wobva waona kuti ndezvipi zviwanikwa zvinonyanya kudiwa mukati meindasitiri yaunoshanda maonero ekutanga uye zvinoenderana neexcel worksheet mairi, ingave mari, matekinoroji matsva, pakati pezvimwe, uye gadzira runyoro paunobatanidza zviwanikwa, vanhu nemapoka emakambani anofarira chikamu chimwe chete uye kuita hukama pakati pese. ivo. Kunyangwe iwe usingakwanise kupa ZVESE zviwanikwa zvinodiwa iwe pachako, iwe unoziva vanhu vanokwanisa kuzviita uye mabhizinesi anozoda kushanda newe uye netiweki yako yevanobatika kana vanobatana.
3. B2B Local Marketing Idea: Gadzira Yako Facebook kana LinkedIn Group
Chinangwa: kurumidza kuvaka dating data kuvimba, gadzira traffic uye gadzira yakakosha inotungamira.
KPI: ruzivo rwekusangana + kubatanidzwa
Gadzira boka reLinkedIn rine chinangwa chekungopa zvemukati kune vangangove vatengi. Mazhinji makambani haagoverane ruzivo rwakakosha nevanotungamira uye dzimwe nguva iyi ndiyo chete nzira yekukwezva vanhu vanofarira chigadzirwa chako kana sevhisi. Ipa zvakasarudzika uye zvakakosha zvemukati zvavasingazowana kupi kumwe (semuenzaniso, kubvunzurudza uye kuwana mibvunzo nemhinduro nevanokurudzira kana