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B2B Account-Based Marketing Software

Account-based marketing is fundamentally different from traditional marketing — and often requires a completely different software stack. The tools below serve as a perfect starting point to get your ABM stack working for you.

42. Metadata.io

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Pricing: Plan billed annually at $60,000 with a $540,000 yearly as spend limit.

Rating: 4.5 on G2

Top feature: Retargeting

Metadata.io uses AI to optimize albania whatsapp number data account-based marketing campaigns across all of your paid media at scale. The website promises marketers can “watch CPLs drop and your conversion rates climb.”

Bonus: You can use Metadata.io together with Lead feeder to run true account-based retargeting ads.

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Pricing: Owler offers a free plan and  paid what googles mobile-first index means for you plans start at $35/month (billed annually)

Rating: 4.3 on G2

Top feature: Company data accuracy

Owler provides news alerts and notifications that monitor the web and help marketers, executives, and sales pros stay on top of the companies that matter to them. Discover companies based on industry, geography, revenue, employee count, and more — then get customized real-time alerts that keep you in the loop.

44. Triblio
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Pricing: Contact Triblio for details on pricing

Rating: 3.9 on Gartner

Top feature: Full funnel reporting

Triblio promises an all-in-one ABM solution that enables marketers to boost conversions, target ads to the right stakeholders, identify accounts and score engagement, and hand off accounts to sales.

Make Your Team More Effective and Stay on Top of Marketing Trends
The B2B marketing software you use needs to meet the business needs of both your company and your team. With the tools listed above, you have a ton of A+ options to pick and choose exactly what’s missing from your current stack.

Leadfeeder for marketing
Leadfeeder for Marketing
Track site visitors, measure campaign success, and find more qualified leads.

By Jamie Pagan

Jamie is an expert T-Shaped marketer with 10+ years experience across a wide range of channels, tactics, and strategies. His background spans both B2B and B2C markets, including SaaS, technology, financial services, environmental services, manufacturing, collectibles, and investment industries. He works for Dealfront as Director of Content Marketing and you can reach out to him on LinkedIn!

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