To better understand the reason that pushed me to write this article, it is necessary to make a small premise: the PESO model.
The PESO model (Paid, Earned, Shared and Owned media): we divide traffic channels into 4 categories
The acronym PESO (which translates to Therefore, Paid, Earned, Shared, and Owned) was coined by Gini Dietrich , founder, CEO, and author of Spin Sucks.
Armando Roggio from PraticalEcommerce recently product schema markups wrote an article (in English) in which, talking about the risk of social media marketing, he explains the PESO model:
- Paid . You create the content. A third party owns the The resulting list of keywords is group at the rate audience (Google Ads, Facebook Ads, etc.). A third party decides how and how much traffic they bring to your content. Also learn how Google Merchant Center can help you start selling online with your e-commerce .
- Earned . A customer of yours (UGC: User Generated Content), a journalist from an online magazine in your sector, an influencer or a representative of your market niche creates the content. The audience to which it is shown belongs to the latter. As does its publication and dissemination. Also discover how to make your Facebook advertising more authentic and credible thanks to the content generated by your users.
- Shared . You create the content, for example an article on your blog or a post on your Facebook page. A part of the audience “belongs uab directory to you”, for example all those who follow your blog. The remaining part of the traffic you receive comes from third parties, but, unlike paid traffic, in this case it is organic: the organic reach generated by your post on Facebook, the visits you
The ranking of social network users in Italy (2022)
BlogMeter ‘s research “Italians and Social Media”, now.Therefore, in its sixth edition, provides us with some food for thought: YouTube is confirmed as the most used social network by Italians. Interesting growths for LinkedIn , Twitch and Telegram . Instagram and TikTok confirm their position. Twitch, among other things, is the best among the examples of digital marketing strategies that start from a well-defined niche.