Mark Zuckerberg recently announced that Facebook is now Meta. Does this mean the death of Facebook? The answer is no, not at all. In fact, it is one of the largest social media platforms, with 2.91 billion monthly active users and 10 million active advertisers, making it one of the most popular social media platforms and perfect for running Facebook influencer marketing campaigns for businesses today.
In this article, I want to fully immerse you in the world of B2B marketing on Facebook , so I will provide you with a complete guide on how to find the best social influencers on this platform for your marketing campaigns.
Are you ready?
Let’s get started!
Why is Facebook the preferred influencer marketing platform?
Did you know that Facebook is one of the best social media channels for B2B marketing? Here’s why. While visual content reigns supreme in content marketing today, B2B requires not only visual components but also detailed storytelling.
Facebook represents a golden mix of visual and text content, which connects perfectly with Millennial and other users.
Having a Facebook business burundi bulk telegram marketing account is always a good idea. It gives you an official presence and a valuable connection with your customers. But it’s one thing to exist and another to run a successful marketing campaign.
So how do you do it? The answer is simple: find influencers in your niche and partner with them to advocate for your brand. Read on to find out why…
5 Reasons Why You Need Facebook Influencers For Your Brand
1.- Virality: Unlike Instagram, where content relies on open search and discovery, Facebook allows you to share your posts with your followers in one click. This way, you don’t have to do magic with visibility metrics to keep your content popular.
2.- Expert opinion: Facebook is known for its closed communities with serious, niche-oriented discussions, which makes it easy for your company to find Facebook influencers who are professionals in your field, and if your product is good, they may be ready to recommend you to their audience.
3.- Lower budget per influencer: According to Intellifluence’s research , this platform has a much more attractive rate for “entry-level Facebook influencer posts” compared to Instagram. This is great news for SMEs and startups that can only afford modest budgets for their marketing campaigns.
4.- High engagement rate: The 2021 Social Media Industry Benchmark Report states that Facebook influencers have a high Es como tener su propia isla engagement rate per post per follower, even if they post infrequently on the platform.
5.- Advanced Analytics: Zuckerberg ’s business empire Meta is developing a wide range of social media products including Facebook, Instagram, Messenger and others, providing Meta Business Suite to businesses. The suite offers detailed analytics on marketing campaigns run on Facebook, Facebook Insights, influencer performance and much more.
Now, I’ll show you 4 ways Facebook influencers can benefit your brand.
Besides being the most popular platform for finding B2B social media influencers, Facebook offers businesses many more benefits like these:
2.- Using Facebook Live for influencer campaigns: You can advertise your brand and/or products with Facebook Live. These can be live broadcasts, for example, when an influencer unboxes your recent product line or visits your offline stores, and much more. Imagine your own marketing campaign done on Facebook Live, how would you do it?
3.- Running cross-platform campaigns: Facebook can be one of the platforms in your multi-channel marketing campaigns where you can announce events scheduled on other networks. In addition, it is easy to run big work combined Facebook and Instagram campaigns, as Meta unites the two platforms into a single business suite.
4.- Launching contextual marketing campaigns: Social media users love it when a brand uses social, cultural, national and other events in its marketing campaigns. This creates brand relevance and brings it closer to its customers because it makes it seem more human. ncers: Who Are They and Where Do You Find Them?
So how do you find hidden potential customers and find the right influencer who will become your trusted brand ambassador? Here’s how.
3 main groups of social media influencers
Social media influencers are content creators who share their knowledge and expertise and have authority in their field. They have likely already built a community, are thought leaders, and influence the decisions of their groups:
Micro influencers: On social media, they often have up to 50,000 followers. Micro influencers have more power over their audiences, as they have fairly small communities. Therefore, they can pay more attention to each of their followers and interact with them almost individually.
Midi-influencers: have a broader audience of between 100,000 and 500,000 followers. These types of followers position themselves as experts in their field and gain recognition and respect from their audience for their knowledge. Midi-influencers can advertise a larger number of brands and can take on brand ambassador roles.