To create a marketing plan to advertise your school start with the 6 “P”s
Although it may seem like advertising a company or school that organizes sports courses for kids is a completely different thing, in reality there are many aspects in common.
Florida Recreation & Park Association emphasizes, in a document , the importance of marketing for those who want to promote a sports course for children. In particular, it invites us to focus on 6 “P”s:
- Product ( Product ). Your “product” is the structure within which you organize your courses, your team name, logo, uniforms, instructors, and the game itself.
- Price ( Price ). Are your courses priced in line with the competition? Is it a price that all parents can afford? What do you offer with the registration?
- Place ( Place ). What facility is your school located in? Is it easy to get to? What other facilities are in the area? What is the maximum distance you think parents are willing to travel to take their child to a sports activity?
- Promotion ( Promotion ). How are you currently promoting your courses? Through your website? Your social media profiles? By being present in schools in your city?
- Policy . Ethics and values are essential elements in communication when we talk about sports .
- Perception ( Perception ). What is the perception that parents and children have of your school and, more generally, of the sport you teach? Are there some positive aspects to highlight? Misconceptions that need to be disproved?
In other words, to consciously create a marketing strategy to technical seo services advertise a sports course for kids, it is necessary to start from an in-depth analysis.
The classic one you could start from is the SWOT : strengths , weaknesses , opportunities to be seized and possible future threats .
Early enrollment, incentives and payment options can be the best weapons to convince parents
While the goal of this article is to help you come up with marketing Es como tener su propia isla strategies to advertise your teen sports class, you may also want to consider these tips from Brooke De Lench of MomsTeam.
Here’s how you might overcome the financial uab directory hurdle holding back enrollment at your school:
- Offer a discounted price to those who sign up well in advance.
- Offer a discount to new members.
- Get your sport known with free introductory lessons.
- Allow installment payments.
- Organize a raffle among all the members and put up for grabs one or more sports equipment (gloves, bats, balls, etc.)
- Create partnerships with family-friendly restaurants near your property and offer personalized discounts.
- Turn registrations into events by inviting former professional athletes who are well-loved and also connected to your team or city.
Make your kids feel like heroes by creating a custom Fifa Ultimate Team card for each of them (really easy and free!)
If you use your website and social media channels to update your followers about your youth team’s upcoming events, you’re doing the right thing, but only partly.
You have to think, in fact, that social media represent an opportunity for sharing, not just information.
A web marketing tip for advertising a sports course for kids is to use a pinch of psychology.
What inspired kids to get into your sport?
What are their dreams?
For many of them the desire is to become like their idols.
Why, then, not use Facebook, Instagram and other social networks to help him pursue this dream?
Here’s a way to make them feel important. Be very careful, though, not to create rivalries within the team.