As you may have already noticed, there are already thousands of free tutorials online, platforms that sell online courses and websites of TV personalities or pastry chefs. In such a crowded market it is very easy to be crushed by the competition and, despite your many efforts, be almost invisible online.
1. Choose your niche
This strategy is used very often in marketing, especially when you are starting a business from scratch. The reason is simple: you need to set yourself a goal that is likely to give you results. Selling everything to everyone is one of the mistakes you absolutely must avoid.
Also consider the aspect of authority: specialization is more important today than you might imagine. Here is a simple example:
- Is a chef also a great pastry chef? Not always.
- Does a pastry shop have cake making as its strong point? Maybe, but, even in this case, that is not necessarily the case.
- Is someone who makes delicious cakes also a master technical seo audit of cake design? It depends.
If a user is looking for a decorated cake for a birthday, who do you think they should turn to?
What could be your niche to sell out-of-the-ordinary online pastry courses?
For example, the American bakery . American cakes, in fact, are something more than a passing fad.
2. Create your website
In the web marketing strategy that we suggest to you to start selling your pastry courses online, the website plays a fundamental role, or rather two.
First point of contact
With SEO, your website can become the place where, for the El contenido podría considerarse first time, a user sees who you are and what you do.
This happens because people, when they have a need, such as, for example, to learn how to make a tasty cake, turn to Google. Being at the top with the answer to their curiosity, therefore, is strategic.
As we have seen in the previous point, the uab directory advantage of having chosen your own niche allows you to concentrate your efforts only on a limited number of keywords. Not only will it be easier for you to position yourself, but you will also be able to provide a very relevant response to the user.
Always keeping to the example of the American bakery , here are the topics you should address on your website. A list of the most famous and typical American cakes, the easiest to prepare, or the iconic tall ones with multiple levels. Meeting the public’s requests, you could also provide information on where to buy molds or preparations, or tutorials for preparing magnificent cakes with the Bimby. Finally, you could create specific sections for the most important occasions: birthdays, communions, 18th birthdays, graduations, weddings, etc.
Sale
Whether you choose to sell your pastry courses on a monthly or annual subscription basis, or individually, you can do so through your e-commerce without the need for external platforms. In the latter case, your sales activity can no longer be defined as occasional, but stable, and this entails, by law, the obligation to open a VAT number.