Marketing in politics, especially in conditions where social media and influencers influence public opinion, is very important. Kamala Harris, who became the primary candidate of the Democratic Party after Joe Biden withdrew from the presidential race, became a real surge of activity and memes.We decided to collect the most interesting things about Harris’ marketing and its differences from Trump and Biden’s communications.
Who is Kamala Harris and why the US elections are important for Ukraine
Kamala Harris is the first woman, the first African-American, and the first Asian-American to serve as the vice president of the United States. Her career began as a prosecutor in Oakland, California, where she quickly rose to become the state’s attorney general before becoming a U.S. senator.Photo: Marketing Kamala Harris: contrasts and record campaign donations in 24 hoursHarris is known for her principled stance on justice and human rights, as well as her ability to effectively manage large organizations and resolve legal issues.Kamala Harris gained popularity in society due to her effective work in the position of vice president. She actively supports the rights of women.
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Minorities and immigrants, which resonates with many voters in the United States.How Kamala became a presidential candidateWhen Joe Biden announced the end of his re-election campaign in July 2024, he expressed his support for Kamala Harris as the next Democratic nominee.Time magazine published a digital cover dedicated to the event, and it has already become a meme.Photo: Marketing Kamala Harris: contrasts and record campaign donations in 24 hoursAfterward, most of the Democratic Party delegates quickly expressed their support for Harris. This move caused a surge in the media and society, because Harris became the first female presidential candidate from a major political party in the history of the United States.
Donald Trump’s reaction to Biden’s exit from the race and Harris’s entry into it
Donald Trump, the Republican front-runner, has reacted to the changes with criticism and skepticism. He called Biden’s decision a sign of weakness and began actively attacking Harris in his speeches and on social media.Photo: Marketing Kamala Harris: contrasts and record campaign donations in 24 hours
Harris is a serious competitor for Trump because she fought for justice when Trump was embroiled in scandals and found guilty of 34 felonies .This creates contrasts in the campaigns that are unfavorable to Trump. Therefore, he tried to emphasize her alleged inexperience and radical views, although many analysts note that these attacks mobilize more support for Harris among her supporters.The influence of the elections in the USA on UkraineWe decided to analyze Harris’s strategy not only because Kamala has become an important phenomenon in marketing. And also because the elections in the USA have a significant impact on international politics, in particular on Ukraine and our struggle against the Russian Federation.Support for Ukraine largely depends on US policy. Kamala Harris, who has a strong position on international law and support for allies, can therefore become an important partner for Ukraine. At a time when .
Marketing of Kamala Harris: features of branding and influence formation
When Joe Biden announced the end of his campaign , the Harris team was faced with the challenge of creating a new brand in the shortest possible time. According to Fast Company , 48 variants of the logo were developed in four hours, from which the final one was chosen.Photo: Marketing Kamala Harris: contrasts and record campaign donations in 24 hoursThe new identity of the campaign, including promotional materials and website, was created in 26 hours, which was a historic event in the field of design. The campaign used the already familiar Decimal font to maintain a legacy with Biden’s brand, but added its own elements, such as the Frame Italic font for the word “for.”Photo: Marketing Kamala Harris: contrasts and record campaign donations in 24 hours
The small but noticeable change is intended to emphasize that Harris is an innovator, she has her own views and her own strategy for future changes.Record donations for the Harris campaign
The incredible result of Harris’s strategy was record donations to her campaign. In the first 24 hours after announcing the end of the Biden campaign, the Harris campaign raised more than $81 million, according to the AP . This is the largest amount collected in one day for an election campaign in the history of the United States.This is the next generation that people have been waiting for,” Harris Michael Kempner, a member of Biden’s national finance team.
The Harris Secrets: Support, Social Media, and Young Voters
The support of famous personalities instagram user demographics helped Kamala become a phenomenon. Beyoncé and Charli XCX immediately showed an affinity for the new candidate.Kamala was also supported by Cardi B, Ariana Grande, Katy Perry, John Legend, Lil Nas X, Robert De Niro, George Clooney, Spike Lee and Barbra Streisand and others.Some of them made donations, called on their audience to support the candidate, and Beyoncé allowed her song “Freedom” to be used in Harris’ campaign video.The peculiarity of Kamala is that she carefully approached the presidency. She supported hip-hop artists , expressed support for the LGBTIQ+ community during Pride Month, traveled a lot and joined the support of minorities – this created a good political and social background for her. Marketers are currently working with him.
Comparing Harris’ strategies with Obama, Biden and Trump
Kamala Harris in many ways resembles sad life box the strategy of Barack Obama, who was the first to effectively use social networks for his campaign. And so far supported by Harris.Obama also created a team of specialists who joined social networks, followed trends and attracted young voters through new platforms. Harris continues this tradition, but with new tools and approaches, including the use of memes and TikTok.Photo: Marketing Kamala Harris: contrasts and record campaign donations in 24 hoursDonald Trump’s campaign is characterized by an aggressive style and use of social media for personal attacks on opponents. Harris, on the other hand, is trying to create a positive image and attract voters through hope and optimism.And the Biden campaign, although it used social networks, but could not achieve the same level of involvement of young voters as Harris managed.