Iri zano rakanyatsogadzirwa rinogona kugadzira akawanda anotungamira nekukurumidza pasina kumirira chinzvimbo. Tinogara tichisimbisa mishandirapamwe yakaitwa zvakanaka nekuti kana zvisina kudaro kutambisa mari nenguva uye hazvizopi zvinotarisirwa.

Chii chinonzi PPC?

Ngatitangei nekunzwisisa iyo yekutanga pfungwa tenga bulk sms service yekuti chii chinonzi PPC. PPC inomirira mubhadharo pane kudzvanya, muenzaniso wekushambadzira wepamhepo waunobhadhara imwe muripo pese vashandisi pavanodzvanya pane ako ads.

Kushambadzira mune dzakasiyana injini dzekutsvaga dziripo neiyo yakajairika mafomu emishandirapamwe kuburikidza nePPC. Nguva imwe neimwe shambadziro yedu painodzvanywa, kushanya kunotumirwa kuwebhusaiti yedu uye muripo mudiki unobhadharwa kune injini yekutsvaga. Zviripachena, izvi zvinosiyana zvichienderana nerudzi rwebhizinesi uye kazhinji yenguva kana iwe uchizotengesa € 400, kubhadhara, semuenzaniso, € 3 nekudzvanya kunobatsira kwazvo.

Mazano edu:

1. Shandisa kudanwa-ku-chiito nemazvo.

Call -to-actions zvinyorwa zviripo kana mabhatani aunoona mumashambadziro anoti “taura nesu”; “kumbira kuongororwa kwako izvozvi” kana zvinyorwa zverudzi urwu. Paunenge uchimhanyisa mushandirapamwe uchishandisa PPC, kudana-ku-zviito kwakakosha uye kana ukaashandisa nemazvo, mhedzisiro inova nani kupfuura iwe zvaunofungidzira. Kana mushandisi aona kushambadza kwako, iwe uchafanirwa kusarudza kuti ndechipi danho onlyoffice yekuwedzera inowanikwa kune suitecrm ravanoda kuti vatore, kungave kuri kubata newe, kutenga, kuverenga rumwe ruzivo, kuita musangano, nezvimwe. Izvi zvichawedzera mikana yekuwana vangangove vatengi mukati mekambani yako kana bhizinesi kana, nemamwe mazwi, kuwana inotungamira chizvarwa kuburikidza nePPC zano.

2. Edza mishandirapamwe yako uye ongorora makwikwi

Bhizinesi rega rega rinoita chidzidzo chemusika, saka iwe unofanirwa kuona makwikwi ako uye kuongorora zvinhu zvavanoshandisa dating data mumishandirapamwe yavo (chero bedzi vari kuwana akawanda anotungamira kupfuura iwe) uye kuunganidza ruzivo runogona kuwedzera kukosha kune zvako uye kugadzira zvirinani ads. Zvine musoro, haufanirwe kuishandisa zvisina kunaka, gara uchiisa icho chepakutanga chemhando yako uye zvemukati nekuti vatengi vako vanokuzivisa iwe nazvo.

Paunenge uchinge watanga PPC mishandirapamwe iwe unozotanga kugadzira inotungamira. Asi isu tinogara tichikurudzira kuita mimwe bvunzo uye kuona kuti ndeipi inoshanda uye ipi isingashande uye nenzira iyoyo ongorora yako mishandirapamwe.

3. Shandisa musoro wenyaya unoyevedza

Pasina musoro wenyaya unoyevedza kana unobata pfungwa dzevashandisi, haugone kuwana mhinduro yauri kutsvaga. Ipa ruzivo runogona kubatsira kutengesa chigadzirwa chako kana sevhisi, vanhu vanogara vakamira uye vachiverenga paunoshandisa mazwi akadai sekuti “mahara”, “nhasi chete” kana mamwe akafanana. Izvi zvakasanganiswa nekunyatso fungwa kufona-ku-chiito kuchawedzera mikana yevangangove vatengi kusvika kune yako webhusaiti uye iwe unogona kuita kwakawanda kutengesa uye kumira kunze kubva kune vako vakwikwidzi.

4. Usamire kuvandudza yako yekudzvanya-kuburikidza mwero (CTR)

Ramba uchifunga kuti kunyangwe shambadziro ikashanda kwekanguva, hazvireve kuti ichashanda nekusingaperi. Ndokusaka zvichave zvakakosha kutarisa iyo CTR nekugadzirisa zvimwe zvinhu zvemishandirapamwe yako uye ads auri kushandisa mazviri. Zvimwe zvinhu zvaunofanira kufunga nezvazvo inguva yezuva yaunoshandisa kumishandirapamwe yako, kana iwe uchinge wanyanya kudzvanya pane ad, uye zvichienderana neruzivo rwaunowana, tungamira nguva uye hurongwa hwekushambadzira kwako kunguva dzine kupinda kukuru kwevanogona kuve vatengi vaungave uine.

5. Nguva dzose shandisa mazwi makuru akakodzera

Kana tichiita mishandirapamwe yePPC tinofanirwa. Kutarisisa zvinhu zvakati wandei, chimwe chazvo kushandiswa kwemazwi akakosha. Anozotibatsira kuti kushambadzira kwedu kuoneke pamusoro pevamwe uye kuona kuti zano redu rinogona kubudirira. Kushandisa mazwi akakosha ndiko kuri pakati pechero mushandirapamwe wePPC waunoda kumhanya, saka iwe uchazoda kuve nechokwadi chekuti iwo auri kushandisa akakodzera uye akatarisana nechinangwa chaunoda.

Mhedziso

Kubudirira kwebhizinesi rako kunoreva kuti uchafanirwa kuisa simba rakawanda mumishandirapamwe yako kuti uwane mibairo yaunotarisira uye kukwanisa kuwedzera huwandu hwevatengi vaunowana pane yako saiti uyezve kuwedzera kutengesa kwako.

Kana isu tichida kuvandudza shanduko pawebhusaiti yedu yebhizinesi, isu tinofanirwa kushandisa 360 mastrategies anobatanidza basa rese, ese nzira dzatinoshandisa uye ese matekiniki atinoshandisa mubasa redu remazuva ese.

Nezvemapoinzi aya, tinokuyeuchidza nezvechimwe chinyorwa chedu chatinotaura pamusoro  pezvaunofanira kuita kana wawana kutungamira .

Kana iwe uchida kudzidza zvakawanda