5 Examples of Gamification in Marketing| KCRJ

Sanremo 2022 ended with an unexpected record of audience ratings. The credit must certainly be attributed to the songs and singers in the competition, as well as the talent of Amadeus. I want to focus, however, on another aspect that managed to involve the public and its protagonists: FantaSanremo . It is only the latest (but also most sensational) success of the fun marketing strategy that I want to talk to you about today: gamification , 5 examples that you can replicate right away.

In this blog we have often dealt with marketing strategies. How to promote NFTs , WhatsApp marketing for butchers , web marketing for beauticians , doctors and lawyers . Just to name a few. But let’s get straight into today’s topic.

How FantaSanremo managed to rejuvenate the Festival

Let’s start, first of all, from the definition of gamification:

“an activity that, borrowing engagement techniques from the world of games, is applied to an external content in order to make it even more exciting” .

Through the game, therefore, the gamification strategy pursues the same marketing objectives as other more common techniques: making the involved audience the protagonist by providing a different motivation to bind them to the brand.

Take the famous game of Fantacalcio but, instead of football, link it to the Sanremo Festival.

It uses the same basic rules: each player has 100 credits (called, for the occasion, Baudi) at his disposal and must use them to create his own virtual team of 5 artists.

Add creativity and irony: winning the Festival earns the artist 50 points, but the bonuses and penalties are incredibly higher. Saying the phrase ” Greetings to Zia Mara ” is worth 20 points, “Papalina” even 50.

The result was explosive precisely because it managed to involve almost all the artists in this game. A competition within a competition in which the singers were the ones having the most fun.

Here is a whole new reason to follow Sanremo: not so much search console setup to listen to the songs, but to find out what the artists in your virtual team will be willing to do to earn you points.

The best feature of a marketing strategy like gamification is the fun it generates.

The Goals of Gamification in Marketing

Engaging and entertaining the audience is just one aspect Es como ver a Godzilla vs of this marketing strategy.

Here are some more:

Brand awareness . The word of mouth that gamification generates is the result of its ability to excite people who until that moment did not know that brand or, in any case, felt little connection to it.
Call to action . To play (and try to win) the public is asked to perform specific actions. Both directly and indirectly. As in the case of the FantaSanremo just mentioned: to know the results you are not required to watch the uab directory Festival, but you are driven to do so by curiosity to see how this virtual competition proceeds.
User Generated Content . In other words, the creation of content and its sharing on social networks by the public. This is a very important aspect, given the danger we talked about a few days ago: the risk of having only one traffic channel .
User data collection . In a time like the current one, where we are witnessing a “war” against cookies, zero party data is the most effective solution.

Do you have a bar or a pizzeria? Do as Starbucks does, retain your customers with a simple and economical virtual loyalty card

Study Starbucks Rewards and discover how you too can implement a gamification marketing strategy to build customer loyalty through play.

Here are 3 simple steps to start receiving Starbucks rewards:

Download the app.
Earn stars for every purchase. (1 star per dollar if you pay with cash or credit card. 2 stars per dollar if you use the Starbucks prepaid card. Even 3 if you pay using their personalized Visa credit card.)
As you earn stars, you can redeem them for rewards, like baked goods, sandwiches, salads, drinks, and more.

If you’re now thinking: “ok, great idea, but how much would it cost me to make an app like this?”.

There are several tailor-made solutions online for small and medium-sized businesses, such as, for example, PassFacile .

In summary, here are the 3 great advantages offered by this practical solution:

No app needed for your customers. Cards will be saved on digital wallets already present on Apple and Android
You can send push notifications on cards in real time, such as promotions, events, etc. Speaking of real time, do you know what real time marketing is ?
No more expensive orders of paper or plastic cards, stamps, graphics. Make an economical and ecological choice.

The price? The basic SMALL package starts at €50 per year.

If you have a bar, a pizzeria or another business, you too can do like Starbucks and exploit gamification as a marketing strategy.

Also learn how to create a website for acquiring new customers thanks to a program that rewards them for purchases and other actions with points that become discounts.