In recent years, the SEO industry has undergone drastic changes. Factors such as Google updates, the development of video content, image or voice search, make it essential to further optimize SEO writing in order to position yourself in the wide world of the web.
How is it done?
Essentially, I have found a method of content creation that combines good SEO fundamentals with good writing principles. So, my content not only ranks high on Google, but it also encourages my readers to read, link to, share, and later on, buy my product.
Of course, I can’t attribute the cabo verde bulk telegram marketing traffic growth solely to this process. But I think it is part of the explanation for the progress I have been able to experience on my website.
In this post, I will share with you the SEO writing tips that I have implemented in developing the content writing for my website.
But first, I want you to know exactly what SEO writing is.
What is SEO writing?
SEO writing is the process of writing content for search engines and users. It’s where you create texts to rank on Google for what searchers want to read, link to, and share.
After all, content that gets tons of traffic from Google but is never read is useless. The same goes for texts that are incredibly compelling but never get any traffic.
Now that you understand what SEO writing is, I’ll give you some practical tips that you can implement.
1. Matches search intent
With 388,000 monthly searches in the US, the term “basketball shoes” seems like a good keyword to write a blog post about if you have a basketball blog.
But you would be wrong.
If you look at the SERPs how to create a website with artificial intelligence for “basketball shoes,” you’ll see that the results are mostly e-commerce category pages from online retailers:
Google understands that searchers are in buying mode, not learning mode. Therefore, it ranks category pages over blog posts.
And here’s the first tip: You need to create the right type of content for the keyword you’re targeting. If you don’t, ranking will be an uphill battle.
In the world of SEO, this concept is known as search intent – the why behind a search query. To analyze search intent, simply look at the top-ranking pages to discover the three Cs of search intent.
Content Type
What type of content does Google primarily rank? Typically, the types are blog posts, product pages, category pages, landing pages, or videos.
For example, the search results for “wireless headphones” are all e-commerce category pages. And for “best wireless headphones,” they are mostly blog posts.
Content format
The content format is primarily applied to informational content. Example formats include: how-to’s, lists, news articles, opinion pieces, and reviews.
So when you Google “date ideas,” you’ll see that they’re all lists.
Content angle
This is the main selling point of big work the content. You will usually be able to see one dominant angle in the SERPs.
For example, the top results for “how to make egg fried rice” want the process to be easy.
2. Cover the topic in its entirety
Google wants to rank the most relevant and useful result on the first page, so your post needs to show that it deserves a place there.
How do you do this?
Covering all the things searchers want to know and expect to see.
Search intent is one aspect of this process. But analyzing the three Cs only gives you a high-level overview of intent. To better understand what your content should cover, you need to dig deeper by analyzing relevant, top-ranking pages—that is, pages that are similar to the one you’re going to create.
If you are creating a list about the best wireless earphones, then you should not take references from e-commerce category pages or landing pages.
That being said, I’ll show you how to fully cover a topic.
Find common subtitles
Subheadings provide quick insight into what searchers are asking, especially if the same or similar subheadings are found on higher-ranking pages.
So, if you look at the top results for “best wireless earbuds,” you’ll see that, unsurprisingly, they all mention Apple’s AirPods Pro.
That probably means the AirPods should be on your shortlist for consideration. Other products that should be on your list include these:
- Sony WF-1000XM4
- Bose QuietComfort Headphones
- One of the Jabra Elites (3, 75t, 85t)
A quick way to see all the subheadings in a post is to install Ahrefs’ SEO toolbar and use the free content report.
Of course, if you vehemently disagree with any of the selections on the top-ranking pages, don’t include them. Take this as inspiration: you should, at the very least, check out and test these products and see if they’re worth including.
Find subtopics between keyword rankings
A page not only ranks for the main keyword; it also ranks for other keywords that fall under the main topic (subtopics).
If you can figure out what these subtopics are, you can cover them on your page as well. Here’s how you can find them:
- Paste some high-ranking URLs for your main topic into Ahrefs’ Content Gap tool.
- Leave the bottom section blank.
- Press Show Keywords.
- Set the intersection filter to 3 and 4 targets.
- You can see that these pages also rank for subtopics like these:
- Best wireless headphones for Android.
- The best headphones for iPhone.
- Best headphones for phone calls.
- The most comfortable headphones.
- Wireless headphones with longer battery life.
These are good subtopics to cover in the article you are creating.
Look at the area where what people also ask is.
If you search for something on Google, you will see a SERP feature known as a “people also ask (PAA)” box.
These questions offer insight into other things that searchers may want to know. For example, you may want to consider adding a section to your article about why true wireless earbuds are or are not worth buying.
You can use tools like Also Asked to get all the PAA questions related to the keyword you are targeting.
View pages manually
There’s nothing better than analyzing each page manually. Click on the top-ranking pages in the SERPs and review each one. You’ll learn a lot that way.
3. Add “link triggers”
Google says links are one of its top three ranking factors. A study of 1 billion pages also found a strong positive correlation between the number of websites linking to a page and the amount of search traffic it receives from Google.
Then you’ll want your content to be able to earn links. You can do this by understanding why people link to the pages you want to outrank and then applying those insights to your post.
This is called “link triggers.”
I’ll give you the keyword “SEO writing” as an example. If you look at the SERPs for the topic, you’ll notice competing pages with tons of backlinks.
If you see that people are linking to a page because of a unique statistic, then you may want to consider running a study or survey.
4. Make reading easier with the ASMR formula
Reading is a transaction. Your readers are basically exchanging their time for your words. If there is any point where they feel the content is too heavy to read, they will hit the “back” button.
So make sure your content is designed and written in a way that is comfortable to read. Do this by following the ASMR formula .
Annotations: Adding side notes and other elements like block quotes and callout boxes help break up the monotony of your post.
Short sentences and paragraphs: Long sentences are hard to follow. Find instances where you used transition words like “and,” “because,” and “that.” Break them up into shorter statements.
Multimedia like videos, images, and GIFs: Including these can help illustrate your points without having to add extra words.
Read your text out loud: doing so allows you to identify areas where your content doesn’t flow smoothly.